This advertisement is unique because of its ability to tie in a common past time for Canada with a commonly used service. With its simple image, Fedex is able to convey its loyalty to Canada and that it is a company that knows its consumers.
This outdoor advertisement creatively uses the space around the actual advertisement, which draws the attention of the consumer. It shows the ability for anyone to go on a trip without even thinking about other responsibilities and that this company is able to make trips happen quickly.
This airline advertisement conveys its ability to make anyone's dream a reality. It's creative execution is simple, but unexpected and therefore is able to be effective.
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