outdoor ads

This Law and Order advertisement uses the typical outdoor placement, but uses the space creatively.  There are recently been a lot more outdoor advertisements that go outside of the traditional rectangle of billboard space.  This however, uses light in an interesting way to capture the man's face while also showing the main focus of the television show.

Mercedes has also used space to show the features of their new car.  Similarly to the Law and Order advertisement, they both go outside of the boundaries to attract attention.  The creative production of the advertisement stands for itself so the copy is simple.

The creativity of placement with this advertisement is hilarious.  Though it is a little bit disgusting, nose hair trimming is not the most clean topic to discuss.  They are able to place the advertisement in a location that is truly unique and it completely wows and shocks the audience, while sending its message directly.

ad campaign

I have always loved the Absolute Vodka's advertising campaign.  Because they made their advertisements collectables, I remember I bought my sister an Absolute Vodka book that had all of their advertising.  Even today, they keep coming out with new advertisements that still go along with their campaign.  It is very rare to see an ad campaign span so many years (since 1981).  They just came out with an Absolute Boston advertisement that I love because I am from Boston.  Absolute Vodka is able to address many different individuals with their versatile campaign.

shadow post

I've been looking into shadow advertising for Keurig.  This is what I randomly found online and wanted to share.

verbal solutions

The humor behind this advertisement is unique as the viewer has a chance to see from the perspective of the person working in advertising. As advertisers are usually thought to be untrustworthy, this brings a sense of human characteristic to the advertisement. It also allows the audience to have a personal connection with the advertisement and all of this through just the use of copy.





This marriage counseling advertisement uses the 180 method. It's simple directions show how me and be turned into we. The use of the dotted line demonstrates a level of interaction between viewer and the agency that created the advertisement. It does a good job of being clear cut and creative while only using text.














With the use of only copy, this advertisement gets across it's client's message in an effective way. it shows the wide variety of responses and emotions that a child could be feeling while bringing in a call to action. The usage of black and white space is unique as it spells out "help."

visual tactic

This advertisement makes the audience take a double take to see what the glove is actually holding onto.  The image conveys the strength of the grip in an unorthodox way.  Furthermore, because it is impossibility for the glove to actually go through glass, it makes the advertisement more intriguing and eye catching.

In a society that is becoming more environmentally friendly, advertisements that promote this mentality are popular.  This advertisement that promotes fuel efficiency is unique as the picture says the entire point.  The difference in size of the fuel jugs advertises "smart" without any words.

The advertisement promoting seatbelt safety, is one that uses a visual tactic without having any copy.  It clearly shows the message that is trying to be conveyed by the "Verkehrs Wacht" in a direct manner.