The humor behind this advertisement is unique as the viewer has a chance to see from the perspective of the person working in advertising. As advertisers are usually thought to be untrustworthy, this brings a sense of human characteristic to the advertisement. It also allows the audience to have a personal connection with the advertisement and all of this through just the use of copy.
This marriage counseling advertisement uses the 180 method. It's simple directions show how me and be turned into we. The use of the dotted line demonstrates a level of interaction between viewer and the agency that created the advertisement. It does a good job of being clear cut and creative while only using text.
With the use of only copy, this advertisement gets across it's client's message in an effective way. it shows the wide variety of responses and emotions that a child could be feeling while bringing in a call to action. The usage of black and white space is unique as it spells out "help."
The humor behind this advertisement is unique as the viewer has a chance to see from the perspective of the person working in advertising. As advertisers are usually thought to be untrustworthy, this brings a sense of human characteristic to the advertisement. It also allows the audience to have a personal connection with the advertisement and all of this through just the use of copy.
This marriage counseling advertisement uses the 180 method. It's simple directions show how me and be turned into we. The use of the dotted line demonstrates a level of interaction between viewer and the agency that created the advertisement. It does a good job of being clear cut and creative while only using text.
With the use of only copy, this advertisement gets across it's client's message in an effective way. it shows the wide variety of responses and emotions that a child could be feeling while bringing in a call to action. The usage of black and white space is unique as it spells out "help."
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