This advertisement makes the audience take a double take to see what the glove is actually holding onto. The image conveys the strength of the grip in an unorthodox way. Furthermore, because it is impossibility for the glove to actually go through glass, it makes the advertisement more intriguing and eye catching.
In a society that is becoming more environmentally friendly, advertisements that promote this mentality are popular. This advertisement that promotes fuel efficiency is unique as the picture says the entire point. The difference in size of the fuel jugs advertises "smart" without any words.
The advertisement promoting seatbelt safety, is one that uses a visual tactic without having any copy. It clearly shows the message that is trying to be conveyed by the "Verkehrs Wacht" in a direct manner.
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